ClipAisle

Overview

ClipAisle is a live music streaming library with unique video capturing capabilities at selected live music events. Target users are young people and lovers of live music. The idea is to bring together a community of like-minded individuals and focus on concert videos posted by people around the world.

The final product should be a social community and contain features such as an advanced audio and video player with play-in-background capabilities to enjoy live-music everywhere, create playlists, get recommendations for upcoming shows and communicate with like-minded people within the app.

Requirement: study and analyze existing relevant services, add Clipaisle innovation and build a solution around it.

This project was made in collaboration with Mobaxe LTD.

Product and Business Goals

1. Social media app for concert goers
2. Ability to post and share concert videos
3. Fast switch from exploring and communication to the video recording mode
4. Offline access video recording feature

My Responsibilities

• Research
• User Experience
• Prototyping
• Visual design

Team

• 1 Product Designer
• 1 Product Manager
• 2 Mobile Engineers
• 1 Backend Engineer
• 1 QA expert

Exploration Strategy and Research Methods

1. Competitive Analysis
2. Market Research
3. Personas

1. Competitive Analysis

The competitive analysis helped to verify the position in the market and explore new opportunities.
Competitors were divided into two main categories.
1. The direct competitors – solve the same problem for the same target group, with the same value proposition.
2. The indirect competitors – those who have similar value propositions, but for a different audience, or who target the same audience with different value propositions.

Based on our experience and understanding the importance and possibilities of competitive analysis – My colleagues and I generated this flow as an optimal competitive analysis structure.

I collected information about their companies and products. Each direct and indirect competitor passed the following flow:

• Name
• Mission – What does the company state as its goal or purpose? What is the purpose of their app/tool? Are they different?
• First impression – What is the first impression once opening and trying to use the app? What did you love? What did you hate? This section should capture the first 2-3 minutes with the app/tool.
• Pros and Cons
• Competitive advantage – What unique value does this tool have that gives it an advantage over other competitors?
• User Flow – A clear steps needed to complete a task (when relevant).
• Business model – What do they offer, what do they charge, when and whom?
• Summary – Summarize but don’t repeat the above in short. The goal is to finalize the thoughts once completed evaluating a competitor.

The competitive analysis helped to determine the strengths and weaknesses of the competitors within the required market field, potential strengths, and weaknesses of our product and served to build strategies that will provide with a sharp advantage.

2. Market Research

Social app it’s all about people, and it is essential to know and understand the community. Experience and the ability to comprehend the behaviorism of the target audience is required to build a successful social service for long-term use.
I conducted market research – to understand the situation in the field, how big the market is, what are the tendencies; who the customers are, identify and define problems and opportunities.
It is crucial to collect and analyze data, psychographics, demographics and behavioral patterns of large masses of people.

3. Personas

Going further through the research phase, I identified three personas with different goals and different needs. This data will be valuable to develop functionalities and provide the best possible experience for each type of user.
Data acquired from stakeholders inputs, online research, and potential users interviews (15 music lovers and concert goers).

The next step was to define the main features that will meet user needs with product and business requirements. The following crucial features were identified as essential when creating a successful social product:

• Profile customization
• Collaboration within the app-conversation, likes
• Grow a network of friends/followers
• Social integration, invites and sharing options
• Notifications and news feed
• Prominent and functional search
• Personal playlist
• Advanced audio and video player
• Event calendars
• Feedback system

Design Explorations

Wireframes

Components & Style Guide

Pixel Perfect

Whether you’re a classical, rock, or pop music lover, providing strong visual samples and elements really enhances the visitor’s experience. A convenient user interface was developed with simple and intuitive navigation based on design guidelines and wrapped in a very powerful and energetic eggplant color.