Clipaisle
A live music streaming library with unique video capturing
ClipAisle is a live music streaming platform with unique video capturing capabilities at selected live events. It is designed for young music fans and concert lovers, bringing together a community of like-minded individuals who share and engage with concert videos from around the world.
The final product aims to be a social community where users can:
- Stream live concert videos with an advanced audio and video player featuring background playback.
- Create and share playlists for a personalized experience.
- Receive recommendations for upcoming live shows.
- Connect and interact with other music enthusiasts within the app.
To build this platform, we analyzed existing music and video streaming services, identified opportunities for innovation, and designed a solution that integrates ClipAisle’s unique approach to live music experiences.
This project was developed in collaboration with Mobaxe LTD.
Product and Business Goals
👋 Create a social media platform for concertgoers to share and explore live music experiences.
📢 Enable users to post and share concert videos effortlessly.
🕹️ Provide a seamless transition between exploring content, interacting with others, and switching to video recording mode.
🏕️ Offer an offline video recording feature, ensuring users can capture moments even without an internet connection.
My Role
- Research
- User Experience
- Prototyping
- Visual design
Team
- 1 Product Designer
- 1 Product Manager
- 2 Mobile Engineers
- 1 Backend Engineer
- 1 QA expert
Exploration Strategy and Research Methods
To build a unique and competitive product, a structured exploration strategy was essential. The goal was to understand the market landscape, user needs, and industry trends to shape ClipAisle’s positioning and feature set effectively.
- Competitive Analysis – Identifying market gaps, analyzing existing platforms, and defining a strategic advantage.
- Market Research – Studying industry trends, audience behavior, and potential opportunities for innovation.
- Personas – Creating user profiles to align product features with real user needs and expectations.
This research-driven approach ensured that ClipAisle was built on validated insights, making it both relevant and valuable to its target audience.
1. Competitive Analysis
The competitive analysis provided valuable insights into market positioning and uncovered new opportunities for differentiation. To structure the research effectively, competitors were divided into two categories:
- Direct Competitors – Companies addressing the same problem for the same target audience with a similar value proposition.
- Indirect Competitors – Companies offering a similar value proposition to a different audience or targeting the same audience with a different approach.
Recognizing the importance of a structured approach, my colleagues and I developed an optimized competitive analysis framework to evaluate each competitor comprehensively.
For both direct and indirect competitors, the following aspects were analyzed:
- Name & Overview – Company and product details
- Mission & Purpose – Problem they solve and value they offer
- First Impressions – Initial user experience and standout features
- Pros & Cons – Strengths and weaknesses
- Competitive Advantage – Unique features that set them apart
- User Flow (if relevant) – Steps to complete key tasks
- Business Model – Pricing, monetization, and target audience
- Summary – Key takeaways on strengths, weaknesses, and positioning
2. Market Research
Social app it’s all about people, and it is essential to know and understand the community. Experience and the ability to comprehend the behaviorism of the target audience is required to build a successful social service for long-term use.
I conducted market research – to understand the situation in the field, how big the market is, what are the tendencies; who the customers are, identify and define problems and opportunities.
It is crucial to collect and analyze data, psychographics, demographics and behavioral patterns of large masses of people.
3. Personas
As the research phase progressed, I identified three distinct personas, each with unique goals and needs. This insight is crucial for shaping functionalities and delivering the best possible experience for every user type.
The data was gathered through stakeholder input, online research, and interviews with 15 music lovers and concertgoers, ensuring a well-rounded understanding of user expectations.
Features Requirement
The next step was to define the key features that align user needs with product and business requirements. These essential features were identified as crucial for building a successful social platform:
- Profile Customization – Personalize user accounts and preferences
- In-App Engagement – Conversations, likes, and interactions within the app
- Network Growth – Connect with friends and gain followers
- Social Integration – Seamless invites and content sharing
- Notifications & News Feed – Stay updated with relevant updates
- Powerful Search – Easy discovery of content and users
- Personal Playlists – Curate and save favorite content
- Advanced Audio & Video Player – High-quality playback with background capabilities
- Event Calendars – Discover and track upcoming concerts
- Feedback System – Gather insights and improve user experience
These features ensure an engaging, interactive, and user-driven experience, laying the foundation for a thriving social music platform.
Design Explorations
Selected Components
Pixel Perfect
Whether you’re a classical, rock, or pop music lover, providing strong visual samples and elements really enhances the visitor’s experience. A convenient user interface was developed with simple and intuitive navigation based on design guidelines and wrapped in a very powerful and energetic eggplant color.
Outcome
In 2018, the mobile entertainment and social media landscape saw significant growth, with users increasingly engaging in niche platforms tailored to specific interests. Live music and video content consumption were on the rise, driven by the demand for real-time experiences and social sharing.
ClipAisle was designed to capitalize on these trends by offering a live music streaming and video-sharing platform focused on concert enthusiasts. With unique video-capturing capabilities, community-driven interactions, and seamless social integration, the app aimed to connect music lovers worldwide through a shared passion for live performances.
By integrating features such as in-app conversations, playlist creation, event calendars, and an advanced audio/video player, ClipAisle positioned itself as more than just a content-sharing tool—it fostered a vibrant social community for music fans.
The project, developed in collaboration with Mobaxe LTD, focused on delivering an immersive and interactive experience that aligned with market trends. As mobile apps accounted for a growing share of digital consumption, ClipAisle provided a fresh approach to concert engagement, discovery, and fan interaction, setting the foundation for a new way to experience live music digitally.