The Israeli coffee leader, Espresso Club, knows the needs of it’s clients, so they approached with a clear and concise request: to create a 1-click coffee ordering system. In addition, they wanted to provide their users with all the information about Espresso Club’s coffee products and the ordering process, in an intuitive and user-friendly manner.
This project was made in collaboration with Globalbit – the leading Israeli tech and entrepreneurship portal.
Based on the client requests and pain points of the mobile shopping, I had to find a perfect solution to meet the following objectives:
I coordinated and led all phases of design including:
To better understand the product specifications and the industry rules, I audited the coffee offline ordering process of the company and its customer service.
Firstly, I focused on defining and splitting all the customers into the different groups of users. At the end of this process, I got 8 clear customer segments: Registered Clients, New Customers, Competitor’s Clients, Occasional Users and more. This study and insights I combined with usability methods created an outstanding mobile service, customized for each group of clients and able to predict their needs.
The objective of the visual design was to maintain a minimalist style that perfectly cooperates with Espresso Club’s brand.
Below you can see the design process and steps that I took to achieve the main request “To create a 1-click coffee ordering system”.